AK issue n.7 - Fall 2000

Articles - Abstract

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One of the more visible and published authors in the world of kinesiologic medicine is Phil Maffetone. Get this – he even has a candy bar named after him! He has written such fine texts as Complementary Sports Medicine, Eating for Endurance, In Fitness and In Health, Training for Endurance, The ABCs of Burning Body Fat, The ABCs of Hormonal Stress and The ABCs of Executive Endurance among others. We are more excited to feature Dr. Maffetone in this issue so that our readers can get to know this mover who is making an impact in our world.
Having grown up in California in the 1960s and 1970s, I now look forward to going back to visit and see my family. It was a special occasion to combine my most recent trip with The Annual ICAK-U.S.A. Meeting in Palm Springs, California. The theme was "Anti-Aging and Longevity" with a great line-up of prominent speakers and many members who have not been to an ICAK gathering in many years (see "Highlights" section for more details). As for our journal, well it’s official – The International Journal of Applied Kinesiology and Kinesiologic Medicine is now sent to all members of the ICAK-U.S.A. as part of their membership benefits. The members present in the ICAK business meeting listened to what I had to say and are now in favor of our incorporation.
At times I ask myself, what actually drove us to create this journal? One thing is for sure. If I had listened to everyone tell me why I should not have gone ahead with this publication, I probably never would have. But then again, I didn’t ask too many people for their opinion. This is probably the best thing I ever chose not to do! At the time, there was a certainty that we had to put this journal out and that nothing else could stop us. I felt great after I read the other day that Bill Gates’ career was launched when, as a college student at Harvard, he promised to deliver software that he hadn’t yet developed for a computer that he’d never seen! Because of his sense of certainty (which was completely unfounded), he was able to tap all the resources he needed to successfully co-design the software and begin to build his fortune.
Clearly, we are more likely to succeed in any arena if we are not only committed to achieving a result, but also absolutely certain we can do so. It is now clear that we have obtained results and are a success. But, without our readers and sponsors, we would never have made it. Thank you for your support.


Interview by Marcello Caso, D.C.

Dr. Philip Maffetone practiced complementary medicine for more than 20 years, treating many national and world-class athletes in nearly every sport, including British Olympian Priscilla Welch, triathlete Mark Allen, racecar drivers Mario and Michael Andretti, and major-league baseball’s Tom Seaver. Among his honors include being named "Coach of the Year" by Triathlete Magazine, as well as one of the "Top 20 Most Influential People" in the sport by the publication, Inside Triathlon. He is the author of several books, including: In Fitness and In Health (3rd edition), a general audience book outlining his health and fitness program; two general sports books, Training for Endurance and Eating for Endurance; two sports books written in Japanese; and a textbook, Complementary Sports Medicine. In addition, Dr. Maffetone has consulted for numerous companies, formulating and creating a variety of products including energy bars, powdered beverages, and nutritional supplements. He is currently the chairman and CEO of the MAF Group (www.philsbar.com), publisher of the bimonthly newsletter, the Maffetone Report.


by Thomas M. Motyka, D.O., and Samuel F. Yanuck, D.C.

Part 1 - Methodological considerations
Manual assessment of muscular function, in particular a method known as applied kinesiology (AK), is a clinical measure of neurologic function. A review of the literature reveals methodological problems with previous studies of AK as a form of neurologic assessment. Research designs that do not reflect clinical practice and principles of AK are common in the literature. Additional study is warranted to explore the potential of AK manual muscle testing as a diagnostic tool. We outline principles of AK and recommend that future research reflect more accurately the clinical practice of functional neurologic assessment and applied kinesiology.

Keywords: Functional neurology; applied kinesiology; manual muscle testing; physiology; functional medicine; functional illness; neurologic assessment; kinesiology; muscle testing; muscular strength; muscle contraction; skeletal muscle; diagnosis; physical examination.

by Clive Lindley-Jones, B.Ed.(Hons), D.O., D.I.B.A.K. - NLP Trainer

A personal reflection of the Sunflower Method, as developed by Mark Mathews, is made.
The author reports and comments on his experiences and impressions of studying, and subsequently co-teaching, the method over recent years.
The role of Neuro Linguistic Programming (NLP) in conjunction with applied kinesiology (AK) is discussed. The research project currently underway is mentioned and the future of the work is considered.


The Sunflower Method is a system of diagnosis and treatment that uses a combination of benign natural techniques to balance many aspects of physical, physiological and mental problems in measured ways that are matched individually to each child. The term "learning difficulties" is used to cover a wide range of problems. Children who have difficulties with handwriting or in learning to read and spell often manifest problems such as memory recall blocks, attention deficit, speech delay, clumsiness, poor coordination, and other health problems. Each child’s difficulties are unique – a combination of auditory, visual, muscular, chemical, emotional, and neurological imbalances.
The process of treatment begins with the sunflower practitioner’s full assessment of the child and report of findings. There follows treatment in stages of structural, chemical, neurological and psychological elements. Typical treatment will consist of physical manipulation, dietary adjustments and nutritional supplementation, and the challenge and correction of destructive and repeated patterns of thought and reaction. Normally there will be approximately ten treatments, probably over several months.
Rather than a detailed ‘how to’ account of the Sunflower Method, what follows are personal thoughts and reflections on a process in progress. I intend to illustrate how the Sunflower Method’s novel approach uses AK to link a number of interventions together creatively and usefully.


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